Released on = August 1, 2007, 3:21 pm

Press Release Author = Adriana Gascoigne

Industry = Internet & Online

Press Release Summary = YourTrumanShow.com launches in public beta today to build
the largest online network of personal stories on video, enabling anyone to watch,
rate and review them

Press Release Body = ASPEN CO - August 1, 2007 -- At the 16th Annual Aspen Institute
Roundtable on Information Technology, Arturo Artom, CEO of Your Truman Show, Inc.,
announced the public beta of the company's online broadcast network
(http://beta.yourtrumanshow.com). Artom was invited to discuss the future of online
video along with Chad Hurley, co-founder of Youtube.

Artom, one of Europe's most successful serial tech entrepreneurs, founded San
Francisco-based Your Truman Show in October 2006 to create the first platform that
allows people to watch, rate and review the comedy and drama of life.

Until now, the site was in private beta, accessible only through limited invitation.
The online community combines on one platform the power of personal blogging,
user-generated video and social networking.

YourTrumanShow.com empowers real people to tell their stories to the world extending
the fiction of life-on-camera into a new and fun network of tomorrow\'s online
reality stars. It gives them a publishing platform and a broadcast channel to
migrate from generating single videos to developing an ongoing multi-episode series
that expresses their thoughts, feelings, and emotions.

The platform offers a unique rating mechanism that reflects the various channels of
life. By submitting their ratings, viewers vote for the best content in each
category, collectively choosing the most compelling stories to be highlighted. In
doing so, viewers determine which producers get featured on traditional and online
media networks.

With its patent-pending V-link interface for visually connecting related storylines,
YourTrumanShow.com offers a revolutionary graphic interface for video surfing,
changing the user experience for finding, connecting and following favorite stories
as they develop over time.

\"Your Truman Show is a place for real people to share their real stories, through
their own video series,\" said Arturo Artom, Your Truman Show\'s President and CEO.
\"We provide a unique combination of features that allows everybody to tell their
story to the world, create a fan base, and become an online reality video star."



About Your Truman Show

Your Truman Show, Inc. is a privately held San Francisco-based company committed to
helping great storytellers share their stories with video. The company provides a
free platform that enables anyone to create their own personal channel, share their
stories and review other people\'s lives.

Your Truman Show was founded in 2006 by Arturo Artom and Luca Ferrero. They have
assembled a global team of technology and media experts in Silicon Valley, Los
Angeles and Europe.


Web Site = http://www.future-works.com

Contact Details = Adriana Gascoigne
adriana@future-works.com
408-428-0895 x105